Chapter 3
Strategy stepping stones
Learn the stepping stones method to build your campaigning strategy.
4 min read
1 activity
4 min read
1 activity
Strategy
4 min read
1 activity
Chapter 3
Working out your theory of change
A theory of change explains how we think change happens. It can show some of the assumptions we make about what creates social change. In this section, we will outline some of the main theories of change so you can use them to help shape your strategy.
3.5 min read
1 activity
Chapter 3
Spectrum of support
Learn how to create a spectrum of support: this can help you work out who supports your cause so you can reach out to them and build a coalition determined to change your issue.
4 min read
1 activity
Chapter 3
Carrying out a strategic analysis on your campaign
a SWOT analysis is a great first step to assess the potential of your campaign. Take some time to do it at the beginning of the process and you won’t regret it!
3 min read
1 activity
Chapter 3
Picking your issue
Activism can feel quite overwhelming. To prevent that, you and your group need to decide on a campaign issue that is small enough to work on – but big enough to care about, and to inspire others to care too.
3 min read
1 activity
Chapter 2
Decision making in groups
When it’s time to move your campaign from discussion to action means making decisions. Learn how to guide your team in taking decisions either by consensus or by majority.
4.5 min read
1 activity
Chapter 2
Running good meetings
Meeting with colleagues, allies and even opponents are vital in running a campaign. Learn how to run effective meetings, face-to-face and online.
4 min read
1 activity
Chapter 2
Building relationships
In order for your campaign for social change to be successful, you will need to build solid relationships and develop trusts. Learn how to do it through one-to-one and one-to-many meetings.
4 min read
1 activity
Chapter 2
Mapping your community
You and your group aren’t acting alone. You are already part of an ecosystem or a community. Mapping it will help you to understand how to engage different actors around you.
4 min read
1 activity
Chapter 1
Working out what issues you care about and what change you’d like to see
There may be lots of things you care about. But you can’t change everything at once. Change takes time and is incremental. To get to where you want to end up, you need to break actions into achievable chunks.
3 min read
1 activity
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