A theory of change explains how we think change happens. It can show some of the assumptions we make about what creates social change. In this section, we will outline some of the main theories of change so you can use them to help shape your strategy.
Activism can feel quite overwhelming. To prevent that, you and your group need to decide on a campaign issue that is small enough to work on – but big enough to care about, and to inspire others to care too.
There may be lots of things you care about. But you can’t change everything at once. Change takes time and is incremental. To get to where you want to end up, you need to break actions into achievable chunks.