Chapter 4

Campaign tactics – pros and cons of each, where they fit in a strategy

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Campaign tactics are the many, many activities you can design and take part as part of your strategy to make change. They range from signing or creating an online petition, to having meetings with decision-makers, to organising a grassroots protest. The tactic(s) you choose to use will depend on the kind of change you want to make and where you are in your campaign strategy. 

Remember, your campaign tactics are your way of building and demonstrating your power to change the world.

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