What is it?
It’s you! Taking your message to the streets by tying two billboards to your shoulders so as to have one on your front and one on your back and spreading your message.
How do you do it?
In order to create a human banner, you need:
- A campaign name, logo and tagline: condense your issue and the change you want to see in a few visual elements and words.
- Basic design skills to create a visually appealing billboard: always include a website/QR code/social media channels where people can find more information and get in touch with you.
- Money for printing: try and find a local and ethical service, or go online.
- Volunteers: the more human banners there are, the bigger your impact.
Why and when should you use it?
Becoming your own human banner is a great way to give visibility to your campaign and cause.
Unlike leafleting and postering, there are no legal problems.
Nonetheless, keep in mind that in certain spaces political symbols and advertisement may be not allowed.
Your human banner should be used to raise public awareness around the issue you want to change.
Works best in combination with:
A more extensive information campaign on social media and/or traditional media.
Who sees your banner should be able to find more information on:
- What problem you want to solve
- What are your demands and recommendations
- What they can do to get involved with your campaign