Without a strategy, your campaign can risk drifting away from its target. When this happens, you can lose focus and, ultimately, lose support. In this Chapter, you can delve into practical exercises that help you plan your strategy and plot the steps you must take to reach your goal that will change the world.
A theory of change explains how we think change happens. It can show some of the assumptions we make about what creates social change. In this section, we will outline some of the main theories of change so you can use them to help shape your strategy.
Activism can feel quite overwhelming. To prevent that, you and your group need to decide on a campaign issue that is small enough to work on – but big enough to care about, and to inspire others to care too.
In order to make a change in the world, you first need to think about what you want to change. Once you have decided that, you need to plan your strategy to achieve that change. To do this, it can help to break down your campaign into a series of steps that you will take […]